Manipulation in the world of marketing
Every day we are participants in various marketing advertisements. Wherever we turn at every turn, we can see at least one bit of marketing and try to communicate businesses to their products or services through marketing activities. Tempting sentences at once distract us and intrigue us to continue...
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| Main Authors: | , |
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| Format: | Article |
| Language: | deu |
| Published: |
DOBA Business School Maribor
2023-07-01
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| Series: | Mednarodno Inovativno Poslovanje |
| Subjects: | |
| Online Access: | https://journal.doba.si/OJS/index.php/jimb/article/view/326 |
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| _version_ | 1832544838816366592 |
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| author | Kristina Ljubičić Tina Vukasović |
| author_facet | Kristina Ljubičić Tina Vukasović |
| author_sort | Kristina Ljubičić |
| collection | DOAJ |
| description | Every day we are participants in various marketing advertisements. Wherever we turn at every turn, we can see at least one bit of marketing and try to communicate businesses to their products or services through marketing activities. Tempting sentences at once distract us and intrigue us to continue reading or watching a commercial or marketing view. The purpose of the research is to look at where and in what marketing activities manipulation is hidden and how and how marketing tricks using manipulation tactics influence the change in our attitude of behavior and attitude of buying certain advertised products or services. Research with a method of experiment has assessed aspects of manipulative advertising, their execution, and expected impacts on consumer behaviour in general about any purchase of a product or service worldwide. Analysis of the collected primary data revealed that manipulation in marketing is quite common and occurs at every step and has begun to be one of the main players when creating marketing ventures and actions. |
| format | Article |
| id | doaj-art-9f2d8aed6da040599d8c4a16b3bdc289 |
| institution | Kabale University |
| issn | 1855-6175 |
| language | deu |
| publishDate | 2023-07-01 |
| publisher | DOBA Business School Maribor |
| record_format | Article |
| series | Mednarodno Inovativno Poslovanje |
| spelling | doaj-art-9f2d8aed6da040599d8c4a16b3bdc2892025-02-03T09:34:38ZdeuDOBA Business School MariborMednarodno Inovativno Poslovanje1855-61752023-07-0115111110.32015/JIBM.2023.15.1.2326Manipulation in the world of marketingKristina Ljubičić0Tina Vukasović1Professional Management München, Germany DOBA Business School, Prešernova ulica 1, Maribor, SloveniaEvery day we are participants in various marketing advertisements. Wherever we turn at every turn, we can see at least one bit of marketing and try to communicate businesses to their products or services through marketing activities. Tempting sentences at once distract us and intrigue us to continue reading or watching a commercial or marketing view. The purpose of the research is to look at where and in what marketing activities manipulation is hidden and how and how marketing tricks using manipulation tactics influence the change in our attitude of behavior and attitude of buying certain advertised products or services. Research with a method of experiment has assessed aspects of manipulative advertising, their execution, and expected impacts on consumer behaviour in general about any purchase of a product or service worldwide. Analysis of the collected primary data revealed that manipulation in marketing is quite common and occurs at every step and has begun to be one of the main players when creating marketing ventures and actions.https://journal.doba.si/OJS/index.php/jimb/article/view/326manipulative advertising, manipulative techniques, false arguments, emotional persuasion, conscious consumer, conscious advertising |
| spellingShingle | Kristina Ljubičić Tina Vukasović Manipulation in the world of marketing Mednarodno Inovativno Poslovanje manipulative advertising, manipulative techniques, false arguments, emotional persuasion, conscious consumer, conscious advertising |
| title | Manipulation in the world of marketing |
| title_full | Manipulation in the world of marketing |
| title_fullStr | Manipulation in the world of marketing |
| title_full_unstemmed | Manipulation in the world of marketing |
| title_short | Manipulation in the world of marketing |
| title_sort | manipulation in the world of marketing |
| topic | manipulative advertising, manipulative techniques, false arguments, emotional persuasion, conscious consumer, conscious advertising |
| url | https://journal.doba.si/OJS/index.php/jimb/article/view/326 |
| work_keys_str_mv | AT kristinaljubicic manipulationintheworldofmarketing AT tinavukasovic manipulationintheworldofmarketing |