The Impact of Research & Development Capabilities & Innovation Capabilities on the Environmental Dimension of Sustainable Marketing
Considered Research& development capabilities and innovation capabilities are key factors that help organizations sustain their business by offering products that comply with environmental requirements. Business models have become multidimensional, and take into account long-term environmental...
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Main Authors: | Firas Karim Ali, Amer Abdul Latif Kadhum |
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Format: | Article |
Language: | English |
Published: |
middle technical university
2022-12-01
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Series: | Journal of Techniques |
Subjects: | |
Online Access: | https://journal.mtu.edu.iq/index.php/MTU/article/view/596 |
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