The Impact of Research & Development Capabilities & Innovation Capabilities on the Environmental Dimension of Sustainable Marketing

Considered Research& development capabilities and innovation capabilities are key factors that help organizations sustain their business by offering products that comply with environmental requirements. Business models have become multidimensional, and take into account long-term environmental...

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Bibliographic Details
Main Authors: Firas Karim Ali, Amer Abdul Latif Kadhum
Format: Article
Language:English
Published: middle technical university 2022-12-01
Series:Journal of Techniques
Subjects:
Online Access:https://journal.mtu.edu.iq/index.php/MTU/article/view/596
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