Usage of Social Media Marketing on the Performance assessment of SMES in Uganda: A Case Study of Kabale Municipality
The study looked into the impact of social media marketing on the performance of SMEs in Uganda, using Kabale as a case study.The objectives of the study were to examine the impact of compatibility of social media platforms on the performance of SMEs, assess the effect of perceived usefulness of soc...
Saved in:
Main Author: | |
---|---|
Format: | Other |
Language: | English |
Published: |
Kabale University
2023
|
Subjects: | |
Online Access: | http://hdl.handle.net/20.500.12493/895 |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|