Usage of Social Media Marketing on the Performance assessment of SMES in Uganda: A Case Study of Kabale Municipality

The study looked into the impact of social media marketing on the performance of SMEs in Uganda, using Kabale as a case study.The objectives of the study were to examine the impact of compatibility of social media platforms on the performance of SMEs, assess the effect of perceived usefulness of soc...

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Bibliographic Details
Main Author: Charity, Kiconco
Format: Other
Language:English
Published: Kabale University 2023
Subjects:
Online Access:http://hdl.handle.net/20.500.12493/895
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