Other proprietary brand assets and competitive advantage in beer products in Kabale District, South Western Uganda
Background In the current business environment, firms are required to be more competitive and hostile. Other proprietary brand asset is used by business organizations to gain competitive advantage. This study adopted the resource based business model that provides a framework for identifying unique...
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| Main Authors: | , |
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| Format: | Article |
| Language: | en_US |
| Published: |
Special Journal of Politics and Economic Sustainability
2022
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| Subjects: | |
| Online Access: | http://hdl.handle.net/20.500.12493/693 |
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