Brand Loyalty and Competitive advantage a case of beer products in Kabale District, Uganda.
Brand Loyalty is regarded as a very important concept in business because business organizations can use it to gain competitive advantage. Competitive advantage has been approached by looking at the external environment of the firm that is how the economic power of firms can be used to create com...
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| Main Authors: | , |
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| Format: | Article |
| Language: | en_US |
| Published: |
International Journal of Recent Advances in Multidisciplinary Research
2020
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| Subjects: | |
| Online Access: | http://hdl.handle.net/20.500.12493/443 |
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