Social media marketing and financial performance of tour firms in the Kigezi sub-region of Uganda

Social media marketing and financial performance of tour firms in the Kigezi sub-region of Uganda

The study sought to examine the effects of social media marketing on the financial performance of tour firms in the Kigezi sub-region of Uganda, focusing on three specific objectives, which included: examining the effect of community engagement on the financial performance of tour firms; establishin...

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Bibliographic Details
Main Authors: Muhwezi, John Bosco, Mwazuna, Alice Ngele, Agaba, Moses, Asiimwe, Judith Bijurenda
Format: Article
Language:English
Published: African Journal of Empirical Research 2025
Subjects:
Branding
Community Engagement
Financial Performance
Market Positioning
Social Media Marketing
Tour Firms
Online Access:http://hdl.handle.net/20.500.12493/3044
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http://hdl.handle.net/20.500.12493/3044

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