Social Media Advertising and Customer Behavior among Commercial Radio Stations In Kabale Municipality, Uganda

Social Media Advertising and Customer Behavior among Commercial Radio Stations In Kabale Municipality, Uganda

This study investigated the effect of social media advertising on consumer behavior among commercial radio stations in Kabale Municipality, Uganda. A cross-sectional mixed-methods design was adopted, targeting a sample of 196 respondents from a total population of 400, comprising radio administrator...

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Bibliographic Details
Main Authors: Kanyesigye, Nick, Mwazuna, Alice Ngele, Asiimwe, Judith Bijurenda
Format: Article
Language:English
Published: European Journal of Management and Marketing Studies 2025
Subjects:
social media advertising
customer behavior
commercial radio stations
Online Access:http://hdl.handle.net/20.500.12493/3041
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http://hdl.handle.net/20.500.12493/3041

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