Electronic Marketing and Service Quality of On-Line Merchandisers: A Case Study of Jumia Uganda.

The study examined electronic marketing and service quality of on-line merchandisers: a case study of Jumia Uganda. The specific objective was to find out the relationship between cart abandonment rate and service quality in Jumia Uganda. The research employed a cross- sectional survey design to in...

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Bibliographic Details
Main Authors: Ssemaluulu, Paul Mukasa, Isingoma, Fenehansi, Mugavu, George
Format: Article
Language:English
Published: Kabale University 2024
Subjects:
Online Access:http://hdl.handle.net/20.500.12493/2314
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