Electronic Marketing and Service Quality of On-Line Merchandisers: A Case Study of Jumia Uganda.
The study examined electronic marketing and service quality of on-line merchandisers: a case study of Jumia Uganda. The specific objective was to find out the relationship between cart abandonment rate and service quality in Jumia Uganda. The research employed a cross- sectional survey design to in...
Saved in:
Main Authors: | , , |
---|---|
Format: | Article |
Language: | English |
Published: |
Kabale University
2024
|
Subjects: | |
Online Access: | http://hdl.handle.net/20.500.12493/2314 |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|