Effects of Marketing Strategies on the Performance of Tourism and Hospitality Enterprises in Uganda: Case Study of Bwindi Impenetrable National Park.
The study was about the effects of marketing strategies on the performance of tourism and hospitality enterprises: A case study of Bwindi Impenetrable National Park in Uganda. The objectives of the study were to assess the different marketing strategies in tourism and hospitality enterprises in Bwin...
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| Format: | Thesis |
| Language: | English |
| Published: |
Kabale University.
2024
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| Subjects: | |
| Online Access: | http://hdl.handle.net/20.500.12493/2170 |
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