Cart abandonment rate and service quality of on-line merchandisers: a case study of Jumia Uganda.
The study examined electronic marketing and service quality of online merchandisers, a case study of Jumia Uganda. The specific objective was to determine the relationship between cart abandonment rate and service quality in Jumia Uganda. The research employed a cross-sectional survey design to inve...
Saved in:
Main Authors: | Ssemaluulu, Paul Mukasa, Isingoma, Fenehansi, Mugavu, George |
---|---|
Format: | Article |
Language: | en_US |
Published: |
Kabale University
2024
|
Subjects: | |
Online Access: | http://hdl.handle.net/20.500.12493/1964 |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Similar Items
-
Electronic Marketing and Service Quality of On-Line Merchandisers: A Case Study of Jumia Uganda.
by: Ssemaluulu, Paul Mukasa, et al.
Published: (2024) -
An examination of the correlation between website traffi c and the quality of services provided by Jumia Uganda.
by: Ssemaluulu, Paul Mukasa, et al.
Published: (2024) -
Introduction to Foreign Exchange Rates /
by: O'Brien, Thomas J.
Published: (2017) -
Impact of Interest Rates on Commercial Banks Lending Rates in Kabale Municipality: A Case Study of Centenary Bank, Kabale-Branch.
by: Twinamasiko, Conrad
Published: (2023) -
Mathematical Analysis of Diarrhea Model with Saturated Incidence Rate.
by: Musinguzi, Jason
Published: (2024)