Cart abandonment rate and service quality of on-line merchandisers: a case study of Jumia Uganda.

The study examined electronic marketing and service quality of online merchandisers, a case study of Jumia Uganda. The specific objective was to determine the relationship between cart abandonment rate and service quality in Jumia Uganda. The research employed a cross-sectional survey design to inve...

Full description

Saved in:
Bibliographic Details
Main Authors: Ssemaluulu, Paul Mukasa, Isingoma, Fenehansi, Mugavu, George
Format: Article
Language:en_US
Published: Kabale University 2024
Subjects:
Online Access:http://hdl.handle.net/20.500.12493/1964
Tags: Add Tag
No Tags, Be the first to tag this record!