Influence of Branding on Consumer Behavior: Case of Manhattan Hotel, Kabale Municipality Kigongi.
This study investigated the role of branding on consumer behavior, and how it can influence them on how they can access the hotel for services. The aim of the study was to investigate how branding can provide value and how it can influence guest's to pick a hotel. Those objectives of this rese...
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| Format: | Thesis |
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Kabale University
2023
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| Online Access: | http://hdl.handle.net/20.500.12493/1230 |
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