Does time of day affect consumers’ price sensitivity?
Abstract In the current economic downturn, consumers are showing increased price sensitivity. With mobile technology enabling anytime connection, understanding daily price sensitivity fluctuations is crucial. This study analyzes transaction data from two companies, covering both offline and online s...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Springer Nature
2024-10-01
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| Series: | Humanities & Social Sciences Communications |
| Online Access: | https://doi.org/10.1057/s41599-024-03647-5 |
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