An investigation of the switching behavior and why customers switch banks in the retailing banking sector
The systematic review looks at the elements that influence consumer switching behavior in the retail banking industry, which includes fintech companies, online platforms, and traditional banks. Financial institutions must concentrate on pricing tactics, service quality, and cutting-edge product offe...
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| Format: | Article |
| Language: | English |
| Published: |
Frontiers Media S.A.
2025-05-01
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| Series: | Frontiers in Communication |
| Subjects: | |
| Online Access: | https://www.frontiersin.org/articles/10.3389/fcomm.2025.1548050/full |
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