Decoding Consumer Sentiments: Advanced NLP Techniques for Analyzing Smartphone Reviews
Objectives: this study aims to bridge the gap in effectively analyzing online consumer feedback on smartphones, which is often voluminous and linguistically complex. The ultimate goal is to provide smartphone manufacturers with actionable insights to refine product features and marketing strategies....
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| Main Author: | |
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| Format: | Article |
| Language: | English |
| Published: |
Associação Nacional de Pós-Graduação e Pesquisa em Administração (ANPAD)
2024-09-01
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| Series: | RAC: Revista de Administração Contemporânea |
| Subjects: | |
| Online Access: | https://rac.anpad.org.br/index.php/rac/article/view/1648 |
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