Employee Satisfaction Measurement – Part of Internal Marketing

Since 1980 service companies have realized that standards and technology are essential for the successful implementing of the adopted strategy, but not enough. Without employees with the proper attitude, knowledge and skills, strategy can not generate the desired results. Great service companies hig...

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Bibliographic Details
Main Authors: Luigi DUMITRESCU, Iuliana CETINĂ, Alma PENTESCU
Format: Article
Language:English
Published: Editura ASE 2012-03-01
Series:Revista de Management Comparat International
Subjects:
Online Access:https://www.rmci.ase.ro/no13vol1/04.pdf
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