EFFECTIVENESS OF BRANDING WITH LOCAL INDICATORS IN INCREASING OLIVE OIL CONSUMPTION IN VLORA, ALBANIA

In the area of Vlora, there is no in-depth study on the role of brand with local indicators in olive oil. The purpose of this study is to prove the influence of the brand and local indicators on the development of the olive oil market in Vlora. In this study, the role of the brand with local indicat...

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Bibliographic Details
Main Authors: Edvina POLAJ, Edmond KADIU
Format: Article
Language:English
Published: University of Agricultural Sciences and Veterinary Medicine, Bucharest 2024-01-01
Series:Scientific Papers Series : Management, Economic Engineering in Agriculture and Rural Development
Online Access:https://managementjournal.usamv.ro/pdf/vol.24_4/Art69.pdf
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