ASSESSMENT OF EFFICIENCY AND EFFECTIVENESS OF DIGITAL MARKETING COMMUNICATIONS
Conceptual issues of measuring the efficiency and effectiveness of digital marketing communications are considered. The interrelation between digital marketing communications tools and business goals, marketing and communication goals of an organization is studied. The classification of efficiency a...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Saint Petersburg Electrotechnical University
2019-02-01
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| Series: | Дискурс |
| Subjects: | |
| Online Access: | https://discourse.elpub.ru/jour/article/view/258 |
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