Community-Centered Farm-Based Hospitality in Agriculture: Fostering Rural Tourism, Well-Being, and Sustainability

This study explores the role of community-centered farm-based hospitality in promoting sustainable rural development, with a focus on South Tyrol, Italy. A survey of 461 local residents assessed perceptions of agritourism’s impact on agricultural heritage, environmental sustainability, and community...

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Main Authors: Miroslav Knežević, Aleksandra Vujko, Dušan Borovčanin
Format: Article
Language:English
Published: MDPI AG 2025-07-01
Series:Agriculture
Subjects:
Online Access:https://www.mdpi.com/2077-0472/15/15/1613
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author Miroslav Knežević
Aleksandra Vujko
Dušan Borovčanin
author_facet Miroslav Knežević
Aleksandra Vujko
Dušan Borovčanin
author_sort Miroslav Knežević
collection DOAJ
description This study explores the role of community-centered farm-based hospitality in promoting sustainable rural development, with a focus on South Tyrol, Italy. A survey of 461 local residents assessed perceptions of agritourism’s impact on agricultural heritage, environmental sustainability, and community well-being. Factor analysis identified two main constructs—Agroheritage Sustainability and Empowered Eco-Tourism—which together capture the multifaceted benefits of agritourism. Agroheritage Sustainability reflects the preservation of traditional farming practices, cultural landscapes, and intergenerational knowledge, emphasizing the role of tourism in maintaining cultural identity and preventing land abandonment. Empowered Eco-Tourism highlights the socio-economic benefits of sustainable tourism, including community empowerment, environmental stewardship, and the creation of new economic opportunities. The study’s findings indicate that local residents view agritourism as a holistic approach that supports rural livelihoods while preserving cultural heritage and promoting ecological resilience. The analysis further supports the potential of farm-based hospitality as a model for sustainable rural development, aligning closely with EU policies and global best practices. The Roter Hahn initiative in South Tyrol serves as a practical example of this approach, demonstrating the value of certification programs in enhancing transparency, quality, and sustainability. These insights provide valuable guidance for policymakers and tourism developers seeking to promote sustainable rural tourism globally. The contribution of this research lies in its empirical validation of a dual-construct model that links community engagement with agroecological and cultural sustainability, offering a transferable framework for evaluating agritourism as a lever for sustainable rural development in diverse regional contexts.
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issn 2077-0472
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spelling doaj-art-fe89a45d1a10485da3bf129b45c847ea2025-08-20T03:36:30ZengMDPI AGAgriculture2077-04722025-07-011515161310.3390/agriculture15151613Community-Centered Farm-Based Hospitality in Agriculture: Fostering Rural Tourism, Well-Being, and SustainabilityMiroslav Knežević0Aleksandra Vujko1Dušan Borovčanin2Faculty of Tourism and Hospitality Management, Singidunum University, 11000 Belgrade, SerbiaFaculty of Tourism and Hospitality Management, Singidunum University, 11000 Belgrade, SerbiaFaculty of Tourism and Hospitality Management, Singidunum University, 11000 Belgrade, SerbiaThis study explores the role of community-centered farm-based hospitality in promoting sustainable rural development, with a focus on South Tyrol, Italy. A survey of 461 local residents assessed perceptions of agritourism’s impact on agricultural heritage, environmental sustainability, and community well-being. Factor analysis identified two main constructs—Agroheritage Sustainability and Empowered Eco-Tourism—which together capture the multifaceted benefits of agritourism. Agroheritage Sustainability reflects the preservation of traditional farming practices, cultural landscapes, and intergenerational knowledge, emphasizing the role of tourism in maintaining cultural identity and preventing land abandonment. Empowered Eco-Tourism highlights the socio-economic benefits of sustainable tourism, including community empowerment, environmental stewardship, and the creation of new economic opportunities. The study’s findings indicate that local residents view agritourism as a holistic approach that supports rural livelihoods while preserving cultural heritage and promoting ecological resilience. The analysis further supports the potential of farm-based hospitality as a model for sustainable rural development, aligning closely with EU policies and global best practices. The Roter Hahn initiative in South Tyrol serves as a practical example of this approach, demonstrating the value of certification programs in enhancing transparency, quality, and sustainability. These insights provide valuable guidance for policymakers and tourism developers seeking to promote sustainable rural tourism globally. The contribution of this research lies in its empirical validation of a dual-construct model that links community engagement with agroecological and cultural sustainability, offering a transferable framework for evaluating agritourism as a lever for sustainable rural development in diverse regional contexts.https://www.mdpi.com/2077-0472/15/15/1613agritourismagroheritage sustainabilityempowered eco-tourismSouth Tyrol
spellingShingle Miroslav Knežević
Aleksandra Vujko
Dušan Borovčanin
Community-Centered Farm-Based Hospitality in Agriculture: Fostering Rural Tourism, Well-Being, and Sustainability
Agriculture
agritourism
agroheritage sustainability
empowered eco-tourism
South Tyrol
title Community-Centered Farm-Based Hospitality in Agriculture: Fostering Rural Tourism, Well-Being, and Sustainability
title_full Community-Centered Farm-Based Hospitality in Agriculture: Fostering Rural Tourism, Well-Being, and Sustainability
title_fullStr Community-Centered Farm-Based Hospitality in Agriculture: Fostering Rural Tourism, Well-Being, and Sustainability
title_full_unstemmed Community-Centered Farm-Based Hospitality in Agriculture: Fostering Rural Tourism, Well-Being, and Sustainability
title_short Community-Centered Farm-Based Hospitality in Agriculture: Fostering Rural Tourism, Well-Being, and Sustainability
title_sort community centered farm based hospitality in agriculture fostering rural tourism well being and sustainability
topic agritourism
agroheritage sustainability
empowered eco-tourism
South Tyrol
url https://www.mdpi.com/2077-0472/15/15/1613
work_keys_str_mv AT miroslavknezevic communitycenteredfarmbasedhospitalityinagriculturefosteringruraltourismwellbeingandsustainability
AT aleksandravujko communitycenteredfarmbasedhospitalityinagriculturefosteringruraltourismwellbeingandsustainability
AT dusanborovcanin communitycenteredfarmbasedhospitalityinagriculturefosteringruraltourismwellbeingandsustainability