Exploring digital leadership - TOE framework in CRM adoption by SMEs in developing countries

Exploring digital leadership - TOE framework in CRM adoption by SMEs in developing countries

Purpose – This study aims to investigate how small and medium enterprises (SMEs) in developing countries can leverage customer relationship management (CRM) for business growth. It extends the Technology–Organization–Environment (TOE) framework by incorporating digital leadership and examining its r...

Full description

Saved in:
Bibliographic Details
Main Authors: Yoga Religia, Yussi Ramawati, Asri Sekar Mawar Firdausi, Dedy Sunaryo Nainggolan
Format: Article
Language:English
Published: Emerald Publishing 2025-04-01
Series:RAUSP Management Journal
Subjects:
Technology
Organization
Environment
Digital leadership
CRM adoption
SMEs
Online Access:https://www.emerald.com/insight/content/doi/10.1108/RAUSP-09-2024-0187/full/pdf
Tags: Add Tag
No Tags, Be the first to tag this record!

Similar Items

Similar Items