Exploring digital leadership - TOE framework in CRM adoption by SMEs in developing countries
Purpose – This study aims to investigate how small and medium enterprises (SMEs) in developing countries can leverage customer relationship management (CRM) for business growth. It extends the Technology–Organization–Environment (TOE) framework by incorporating digital leadership and examining its r...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Emerald Publishing
2025-04-01
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| Series: | RAUSP Management Journal |
| Subjects: | |
| Online Access: | https://www.emerald.com/insight/content/doi/10.1108/RAUSP-09-2024-0187/full/pdf |
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