Role of pro-environmental post-purchase behaviour in green consumer behaviour

Purpose – The purchase of green products is not the finale of green consumer behaviour but the environmental concern is crucial in post-purchase behaviour. Studies on pro-environmental purchase behaviour are abundant and but studies on environmental concern in use, evaluation and disposal are scarce...

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Bibliographic Details
Main Authors: Rajyalakshmi Nittala, Venkata Rajasekhar Moturu
Format: Article
Language:English
Published: Emerald Publishing 2023-02-01
Series:Vilakshan (XIMB Journal of Management)
Subjects:
Online Access:https://www.emerald.com/insight/content/doi/10.1108/XJM-03-2021-0074/full/pdf
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