PENGARUH ADVERTISING TERHADAP MINAT BELI DENGAN INTERMEDIASI PRODUCT KNOWLEDGE: STUDI EMPIRIS PADA APARTEMEN CIPUTRA WORLD SURABAYA
The purpose of this research is to find out the effect of advertising on product knowledge at Ciputra World Surabaya Apartment, to find out the effect of product knowledge on purchase intention at Ciputra World Surabaya Apartment, and to find out the effect of advertising on purchase intention...
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| Format: | Article |
| Language: | Indonesian |
| Published: |
Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Ciputra Surabaya
2021-02-01
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| Series: | Jurnal Performa |
| Online Access: | https://journal.uc.ac.id/index.php/performa/article/view/1691 |
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