Why is the Southeastern United States late to adopt electric vehicles? Analyzing trends in social media conversation to form marketing recommendations

Why is the Southeastern United States late to adopt electric vehicles? Analyzing trends in social media conversation to form marketing recommendations

Because electric vehicles (EVs) are an essential part of national and global goals to reduce greenhouse gas emissions, organizations communicating about EVs should explore message design strategies that help increase adoption among various consumer groups. One consumer group that warrants closer att...

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Bibliographic Details
Main Authors: Carlina DiRusso, Md Enamul Kabir, Althea Hotaling Hagan, Brandon Boatwright
Format: Article
Language:English
Published: Elsevier 2025-07-01
Series:Transportation Research Interdisciplinary Perspectives
Subjects:
Electric vehicles
Social media listening
Environmental communication
Marketing
Online Access:http://www.sciencedirect.com/science/article/pii/S2590198225001885
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