Evolution of studies on subvertising: a scoping review
Abstract Subvertising is a communication phenomenon aimed at eliciting a response from citizens to advertising messages, and provides tools to fight back on a symbolic battleground. Within the current communication paradigm, subvertising stands as a form of empowerment for a better informed and more...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Springer Nature
2024-11-01
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| Series: | Humanities & Social Sciences Communications |
| Online Access: | https://doi.org/10.1057/s41599-024-03972-9 |
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