TRANSFORMING GREEN TRANSPARENCY INTO GREEN BRAND LOYALTY AND REPURCHASE INTENTIONS: THE ROLE OF BRAND IMAGE AND CREDIBILITY AMONG ELECTRIC VEHICLE USERS
The present study leverages the Stimulus-Organism-Behavior-Consequence (SOBC) framework to investigate how green transparency influences green brand loyalty and repurchase intention among electric vehicle consumers. Specifically, it examines the mediating roles of brand image and brand credibility i...
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| Format: | Article |
| Language: | English |
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Sarawak Research Society (SRS)
2025-01-01
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| Series: | Journal of Applied Structural Equation Modeling |
| Subjects: | |
| Online Access: | https://jasemjournal.com/wp-content/uploads/2025/02/JASEM90102-Uikey-et-al.-2025.pdf |
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| author | Ashish Ashok Uikey Ruturaj Baber Zericho R. Marak |
| author_facet | Ashish Ashok Uikey Ruturaj Baber Zericho R. Marak |
| author_sort | Ashish Ashok Uikey |
| collection | DOAJ |
| description | The present study leverages the Stimulus-Organism-Behavior-Consequence (SOBC) framework to investigate how green transparency influences green brand loyalty and repurchase intention among electric vehicle consumers. Specifically, it examines the mediating roles of brand image and brand credibility in the relationships between green transparency, green brand loyalty, and repurchase intention. Data collected from 386 electric vehicle users were analyzed using Partial Least Squares-Structural Equation Modeling (PLS-SEM). Results reveal that green transparency positively impacts brand image and brand credibility, which subsequently enhances green brand loyalty and repurchase intention. Mediation analysis further highlights brand image and brand credibility as critical mechanisms linking green transparency to green brand loyalty. This study extends the SOBC framework to green marketing, offering theoretical and practical insights into fostering sustainable consumer behavior. By emphasizing the role of green transparency in building credible and compelling brand narratives, the findings guide marketers in cultivating consumer trust and loyalty while supporting policymakers in formulating transparency regulations for a sustainable marketplace. |
| format | Article |
| id | doaj-art-fda5477f491c48e7bba169adb7f6bcae |
| institution | DOAJ |
| issn | 2590-4221 |
| language | English |
| publishDate | 2025-01-01 |
| publisher | Sarawak Research Society (SRS) |
| record_format | Article |
| series | Journal of Applied Structural Equation Modeling |
| spelling | doaj-art-fda5477f491c48e7bba169adb7f6bcae2025-08-20T03:01:58ZengSarawak Research Society (SRS)Journal of Applied Structural Equation Modeling2590-42212025-01-019112410.47263/JASEM.9(1)02TRANSFORMING GREEN TRANSPARENCY INTO GREEN BRAND LOYALTY AND REPURCHASE INTENTIONS: THE ROLE OF BRAND IMAGE AND CREDIBILITY AMONG ELECTRIC VEHICLE USERSAshish Ashok UikeyRuturaj BaberZericho R. MarakThe present study leverages the Stimulus-Organism-Behavior-Consequence (SOBC) framework to investigate how green transparency influences green brand loyalty and repurchase intention among electric vehicle consumers. Specifically, it examines the mediating roles of brand image and brand credibility in the relationships between green transparency, green brand loyalty, and repurchase intention. Data collected from 386 electric vehicle users were analyzed using Partial Least Squares-Structural Equation Modeling (PLS-SEM). Results reveal that green transparency positively impacts brand image and brand credibility, which subsequently enhances green brand loyalty and repurchase intention. Mediation analysis further highlights brand image and brand credibility as critical mechanisms linking green transparency to green brand loyalty. This study extends the SOBC framework to green marketing, offering theoretical and practical insights into fostering sustainable consumer behavior. By emphasizing the role of green transparency in building credible and compelling brand narratives, the findings guide marketers in cultivating consumer trust and loyalty while supporting policymakers in formulating transparency regulations for a sustainable marketplace.https://jasemjournal.com/wp-content/uploads/2025/02/JASEM90102-Uikey-et-al.-2025.pdfbrand credibilitybrand imageelectric vehiclesgreen brand loyaltygreen marketinggreen transparencyrepurchase intention |
| spellingShingle | Ashish Ashok Uikey Ruturaj Baber Zericho R. Marak TRANSFORMING GREEN TRANSPARENCY INTO GREEN BRAND LOYALTY AND REPURCHASE INTENTIONS: THE ROLE OF BRAND IMAGE AND CREDIBILITY AMONG ELECTRIC VEHICLE USERS Journal of Applied Structural Equation Modeling brand credibility brand image electric vehicles green brand loyalty green marketing green transparency repurchase intention |
| title | TRANSFORMING GREEN TRANSPARENCY INTO GREEN BRAND LOYALTY AND REPURCHASE INTENTIONS: THE ROLE OF BRAND IMAGE AND CREDIBILITY AMONG ELECTRIC VEHICLE USERS |
| title_full | TRANSFORMING GREEN TRANSPARENCY INTO GREEN BRAND LOYALTY AND REPURCHASE INTENTIONS: THE ROLE OF BRAND IMAGE AND CREDIBILITY AMONG ELECTRIC VEHICLE USERS |
| title_fullStr | TRANSFORMING GREEN TRANSPARENCY INTO GREEN BRAND LOYALTY AND REPURCHASE INTENTIONS: THE ROLE OF BRAND IMAGE AND CREDIBILITY AMONG ELECTRIC VEHICLE USERS |
| title_full_unstemmed | TRANSFORMING GREEN TRANSPARENCY INTO GREEN BRAND LOYALTY AND REPURCHASE INTENTIONS: THE ROLE OF BRAND IMAGE AND CREDIBILITY AMONG ELECTRIC VEHICLE USERS |
| title_short | TRANSFORMING GREEN TRANSPARENCY INTO GREEN BRAND LOYALTY AND REPURCHASE INTENTIONS: THE ROLE OF BRAND IMAGE AND CREDIBILITY AMONG ELECTRIC VEHICLE USERS |
| title_sort | transforming green transparency into green brand loyalty and repurchase intentions the role of brand image and credibility among electric vehicle users |
| topic | brand credibility brand image electric vehicles green brand loyalty green marketing green transparency repurchase intention |
| url | https://jasemjournal.com/wp-content/uploads/2025/02/JASEM90102-Uikey-et-al.-2025.pdf |
| work_keys_str_mv | AT ashishashokuikey transforminggreentransparencyintogreenbrandloyaltyandrepurchaseintentionstheroleofbrandimageandcredibilityamongelectricvehicleusers AT ruturajbaber transforminggreentransparencyintogreenbrandloyaltyandrepurchaseintentionstheroleofbrandimageandcredibilityamongelectricvehicleusers AT zerichormarak transforminggreentransparencyintogreenbrandloyaltyandrepurchaseintentionstheroleofbrandimageandcredibilityamongelectricvehicleusers |