TRANSFORMING GREEN TRANSPARENCY INTO GREEN BRAND LOYALTY AND REPURCHASE INTENTIONS: THE ROLE OF BRAND IMAGE AND CREDIBILITY AMONG ELECTRIC VEHICLE USERS
The present study leverages the Stimulus-Organism-Behavior-Consequence (SOBC) framework to investigate how green transparency influences green brand loyalty and repurchase intention among electric vehicle consumers. Specifically, it examines the mediating roles of brand image and brand credibility i...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Sarawak Research Society (SRS)
2025-01-01
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| Series: | Journal of Applied Structural Equation Modeling |
| Subjects: | |
| Online Access: | https://jasemjournal.com/wp-content/uploads/2025/02/JASEM90102-Uikey-et-al.-2025.pdf |
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