Disputed aspects of the reputation management implementation

The recognition of the company and its products, its positive perception among stakeholders are important drivers of sustainable development, which together generate constant sales, provide high margins and strengthen competitive positions in the relevant market. The key factor in this success is th...

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Bibliographic Details
Main Author: Vitaliy Shkromyda
Format: Article
Language:English
Published: Vasyl Stefanyk Precarpathian National University 2020-11-01
Series:Journal of Vasyl Stefanyk Precarpathian National University
Subjects:
Online Access:https://journals.pnu.edu.ua/index.php/jpnu/article/view/4479
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