Cultural and Historical Heritage of the Republic of Tyva as Ethnocultural Brand Formation Factor
There is an urgent need nowadays to promote different regions for strengthening their social and economic importance. For this reason, marketing communications and semiotic marketing are gaining more weight in regional strategies where main preference is given to ‘locus branding’. Locus branding pro...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Peoples’ Friendship University of Russia (RUDN University)
2024-12-01
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| Series: | RUDN Journal of Language Studies, Semiotics and Semantics |
| Subjects: | |
| Online Access: | https://journals.rudn.ru/semiotics-semantics/article/viewFile/43615/24632 |
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