The role of foresight in bridging the gap between trends and customer experiences

Abstract Anticipating trends and adapting strategies to navigate an increasingly dynamic and complex business environment are essential for organisational success. This paper explores key challenges in effective decision-making, with a focus on integrating foresight practices into strategy and leade...

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Bibliographic Details
Main Authors: Daniel Fasnacht, Janine Schlosser
Format: Article
Language:English
Published: SpringerOpen 2025-07-01
Series:European Journal of Futures Research
Subjects:
Online Access:https://doi.org/10.1186/s40309-025-00256-6
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