The Impact of Social Media Marketing on Digital Service Adoption in Educational Institutions: Exploring the Mediating Role of Brand Equity, Trust, and Word-Of-Mouth Advertising
Recently, educational institutions have turned to investing in new technologies to provide digital services to customers as a means of cost control, attracting new customers, and meeting customer expectations. The adoption of these new technologies has become crucial for these institutions as part o...
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| Main Authors: | , , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
University North
2025-01-01
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| Series: | Tehnički Glasnik |
| Subjects: | |
| Online Access: | https://hrcak.srce.hr/file/480456 |
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