The role of digital technologies in increasing the competitiveness of branded products
In the conditions of increasing market competition and standardization of product offerings, the problem of forming the companies’ competitiveness remains urgent. The purpose of the study is to develop practical recommendations for improving the competitiveness of branded products through the introd...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Publishing House of the State University of Management
2022-11-01
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| Series: | Вестник университета |
| Subjects: | |
| Online Access: | https://vestnik.guu.ru/jour/article/view/3815 |
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