The Impact of Holistic marketing on Market Orientation
The aim of this research is to know the impact of holistic marketing and its four main dimensions- relationship marketing, integrated marketing, internal marketing, and performance marketing- on market orientation in its three dimensions- intelligence generation, intelligence dissemination, r...
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| Main Author: | |
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| Format: | Article |
| Language: | Arabic |
| Published: |
college of Administration and Economics ALIraqia university
2024-09-01
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| Series: | مجلة الدراسات الاقتصادية والادارية |
| Subjects: | |
| Online Access: | https://easj.aliraqia.edu.iq/index.php/easj/article/view/118 |
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