The Impact of Holistic marketing on Market Orientation

      The aim of this research is to know the impact of holistic marketing and its four main dimensions- relationship marketing, integrated marketing, internal marketing, and performance marketing- on market orientation in its three dimensions- intelligence generation, intelligence dissemination, r...

Full description

Saved in:
Bibliographic Details
Main Author: Teacher Dr. Yaser Adel Mahmoud Al-Khafajy
Format: Article
Language:Arabic
Published: college of Administration and Economics ALIraqia university 2024-09-01
Series:مجلة الدراسات الاقتصادية والادارية
Subjects:
Online Access:https://easj.aliraqia.edu.iq/index.php/easj/article/view/118
Tags: Add Tag
No Tags, Be the first to tag this record!