Intertextuality and Precedent Situations in Memes Regarding Brand Exits from Russia
This article explores the mechanisms of meaning-making in polycode texts through the transformation and interpretation of verbal and iconic components. The aim of this study is to identify the specific (both universal and individual) characteristics of contemporary memes as polycode texts. The resea...
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| Main Authors: | , |
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| Format: | Article |
| Language: | Russian |
| Published: |
Tsentr nauchnykh i obrazovatelnykh proektov
2025-07-01
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| Series: | Научный диалог |
| Subjects: | |
| Online Access: | https://www.nauka-dialog.ru/jour/article/view/6340 |
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