Sports Marketing and Management: Strategies for Success in the Digital Age
In the digital age, the intersection between marketing and sports management becomes increasingly relevant to the success of sports organizations. This article addresses the evolution and complex dynamics between these two areas, emphasizing the need for innovative and adaptable strategies. Through...
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| Main Author: | |
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| Format: | Article |
| Language: | English |
| Published: |
Editura ASE
2024-07-01
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| Series: | Revista de Management Comparat International |
| Subjects: | |
| Online Access: | https://www.rmci.ase.ro/no25vol3/13.pdf |
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