Sports Marketing and Management: Strategies for Success in the Digital Age

In the digital age, the intersection between marketing and sports management becomes increasingly relevant to the success of sports organizations. This article addresses the evolution and complex dynamics between these two areas, emphasizing the need for innovative and adaptable strategies. Through...

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Bibliographic Details
Main Author: Gheorghe JINGA
Format: Article
Language:English
Published: Editura ASE 2024-07-01
Series:Revista de Management Comparat International
Subjects:
Online Access:https://www.rmci.ase.ro/no25vol3/13.pdf
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