THE IMPACT OF SALES PROMOTION, CONTENT MARKETING, AND SHOPPING LIFESTYLE ON IMPULSE BUYING DECISIONS FOR BEEF PRODUCTS IN E-COMMERCE: A STUDY OF URBAN CONSUMERS

THE IMPACT OF SALES PROMOTION, CONTENT MARKETING, AND SHOPPING LIFESTYLE ON IMPULSE BUYING DECISIONS FOR BEEF PRODUCTS IN E-COMMERCE: A STUDY OF URBAN CONSUMERS

E-commerce has revolutionized the way consumers shop, especially in urban areas, transforming purchasing behaviors for essential commodities like beef. This study examines the impact of sales promotion, content marke- ting, and shopping lifestyle on impulse buying decisions for beef products among u...

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Bibliographic Details
Main Authors: WIDIARTA I. P. G. D., QAMARA C., SUHARDI ., WIJAKESUMA M. H., WIBOWO A.
Format: Article
Language:English
Published: Universitas Udayana 2025-06-01
Series:Majalah Ilmiah Peternakan
Online Access:https://ojs.unud.ac.id/index.php/mip/article/view/128423
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