THE IMPACT OF SALES PROMOTION, CONTENT MARKETING, AND SHOPPING LIFESTYLE ON IMPULSE BUYING DECISIONS FOR BEEF PRODUCTS IN E-COMMERCE: A STUDY OF URBAN CONSUMERS
E-commerce has revolutionized the way consumers shop, especially in urban areas, transforming purchasing behaviors for essential commodities like beef. This study examines the impact of sales promotion, content marke- ting, and shopping lifestyle on impulse buying decisions for beef products among u...
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| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitas Udayana
2025-06-01
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| Series: | Majalah Ilmiah Peternakan |
| Online Access: | https://ojs.unud.ac.id/index.php/mip/article/view/128423 |
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