MULTILEVEL MODAL VALUE ANALYSIS FOR INTERPRETING CATEGORICAL K-MEDOIDS CLUSTERS DATA

Consumer segmentation plays a crucial role for business owners in developing their enterprises. K-Medoid is commonly used for segmentation functions due to its low computational complexity. However, K-Medoid has limitations, such as the variability in cluster sizes across different iterations and th...

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Bibliographic Details
Main Authors: Rachmad Fitriyanto, Ummi Syafiqoh
Format: Article
Language:English
Published: Community Service Research Center (LPPM) STMIK Nusa Mandiri Jakarta 2025-01-01
Series:Techno Nusa Mandiri: Journal of Computing and Information Technology
Subjects:
Online Access:https://ejournal.nusamandiri.ac.id/index.php/techno/article/view/5796
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