Willingness to pay a premium for eco-label products in China: a mediation model based on quality value
Abstract Sustainable consumption plays an important role in achieving sustainable development. Eco-labels can help to convey this message to consumers. In China, the new carbon label represents a new kind of sustainable eco-label; as such, the relationship between carbon labeling and consumers’ will...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Nature Portfolio
2025-01-01
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| Series: | Scientific Reports |
| Online Access: | https://doi.org/10.1038/s41598-025-86202-9 |
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