Antecedents of trust in online environment: A case of Pakistan
This study aims to investigate the antecedents of trust including Company Reputation, Website Design, Service Quality, and Security and Privacy Policy in an online environment within the Pakistani context. A pre-tested questionnaire survey is used in order to collect the response of e-shopper in thr...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Growing Science
2016-03-01
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| Series: | Management Science Letters |
| Subjects: | |
| Online Access: | http://www.growingscience.com/msl/Vol6/msl_2016_8.pdf |
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