Antecedents of trust in online environment: A case of Pakistan

This study aims to investigate the antecedents of trust including Company Reputation, Website Design, Service Quality, and Security and Privacy Policy in an online environment within the Pakistani context. A pre-tested questionnaire survey is used in order to collect the response of e-shopper in thr...

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Bibliographic Details
Main Authors: Yaser Zaman, Raja Ahmed Jamil, Zain Kazmi
Format: Article
Language:English
Published: Growing Science 2016-03-01
Series:Management Science Letters
Subjects:
Online Access:http://www.growingscience.com/msl/Vol6/msl_2016_8.pdf
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