The role of knowledge of AI, AR/VR, and the metaverse of higher education students in enhancing students’ business ideation

Recent technology allows the student to generate their business idea more easily, thus this study aims to examine the impact of recent technology such as Artificial Intelligence (AI), Augmented/Virtual Reality (AR/VR), and Metaverse knowledge on business ideation among students. A quantitative appro...

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Bibliographic Details
Main Authors: Puji Prabowo, Iston Dwija Utama, Intan Rahmatillah
Format: Article
Language:English
Published: Taylor & Francis Group 2025-12-01
Series:Cogent Education
Subjects:
Online Access:https://www.tandfonline.com/doi/10.1080/2331186X.2025.2526897
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