Exploring the Intersection of Big Data and AI With CRM Through Descriptive, Network, and Contextual Methods
As artificial intelligence (AI) continues to gain prominence, understanding its application in customer relationship management (CRM) has become increasingly critical. Advances in computing power, big data availability, AI methodologies, and the growing adoption of CRM systems have driven significan...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
IEEE
2025-01-01
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| Series: | IEEE Access |
| Subjects: | |
| Online Access: | https://ieeexplore.ieee.org/document/10938552/ |
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