Unpacking the impact of organizational culture and CSR on happiness management: effects on consumer happiness
Abstract Purpose The current research examines corporate social responsibility (CSR) as a mechanism between organizational culture and happiness management. Further, it identifies the relationship between happiness management and consumer happiness. Methods The empirical study uses the partial least...
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| Format: | Article |
| Language: | English |
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BMC
2025-06-01
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| Series: | BMC Psychology |
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| Online Access: | https://doi.org/10.1186/s40359-025-02905-8 |
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| author | Faiza Manzoor Longbao Wei Muhammad Asif Mahwish Siraj |
| author_facet | Faiza Manzoor Longbao Wei Muhammad Asif Mahwish Siraj |
| author_sort | Faiza Manzoor |
| collection | DOAJ |
| description | Abstract Purpose The current research examines corporate social responsibility (CSR) as a mechanism between organizational culture and happiness management. Further, it identifies the relationship between happiness management and consumer happiness. Methods The empirical study uses the partial least structural equation modeling (PLS-SEM) technique with a sample of 488 workers from small and medium-sized enterprises in various urban locations. Results Outcomes showed that organizational culture is associated with happiness management and CSR mediates the association between organizational culture and happiness management. Moreover, happiness management has a positive and significant influence on consumer happiness. Originality/Value While organizational culture and CSR have gained increasing scholarly attention, further empirical research is needed to explore their impact on happiness management and consumer happiness. This study provides insights into how and when organizations can enhance both by examining these key variables. |
| format | Article |
| id | doaj-art-fa0b8327da7740698a49ba688e7d1846 |
| institution | OA Journals |
| issn | 2050-7283 |
| language | English |
| publishDate | 2025-06-01 |
| publisher | BMC |
| record_format | Article |
| series | BMC Psychology |
| spelling | doaj-art-fa0b8327da7740698a49ba688e7d18462025-08-20T02:05:42ZengBMCBMC Psychology2050-72832025-06-0113111410.1186/s40359-025-02905-8Unpacking the impact of organizational culture and CSR on happiness management: effects on consumer happinessFaiza Manzoor0Longbao Wei1Muhammad Asif2Mahwish Siraj3Department of Agricultural Economics and Management, School of Public Affairs, Zhejiang UniversityDepartment of Agricultural Economics and Management, School of Public Affairs, Zhejiang UniversitySchool of Management, Jiangsu UniversityAllama Iqbal Open UniversityAbstract Purpose The current research examines corporate social responsibility (CSR) as a mechanism between organizational culture and happiness management. Further, it identifies the relationship between happiness management and consumer happiness. Methods The empirical study uses the partial least structural equation modeling (PLS-SEM) technique with a sample of 488 workers from small and medium-sized enterprises in various urban locations. Results Outcomes showed that organizational culture is associated with happiness management and CSR mediates the association between organizational culture and happiness management. Moreover, happiness management has a positive and significant influence on consumer happiness. Originality/Value While organizational culture and CSR have gained increasing scholarly attention, further empirical research is needed to explore their impact on happiness management and consumer happiness. This study provides insights into how and when organizations can enhance both by examining these key variables.https://doi.org/10.1186/s40359-025-02905-8Organizational cultureHappiness managementCorporate social responsibilitiesConsumer happinessPakistan |
| spellingShingle | Faiza Manzoor Longbao Wei Muhammad Asif Mahwish Siraj Unpacking the impact of organizational culture and CSR on happiness management: effects on consumer happiness BMC Psychology Organizational culture Happiness management Corporate social responsibilities Consumer happiness Pakistan |
| title | Unpacking the impact of organizational culture and CSR on happiness management: effects on consumer happiness |
| title_full | Unpacking the impact of organizational culture and CSR on happiness management: effects on consumer happiness |
| title_fullStr | Unpacking the impact of organizational culture and CSR on happiness management: effects on consumer happiness |
| title_full_unstemmed | Unpacking the impact of organizational culture and CSR on happiness management: effects on consumer happiness |
| title_short | Unpacking the impact of organizational culture and CSR on happiness management: effects on consumer happiness |
| title_sort | unpacking the impact of organizational culture and csr on happiness management effects on consumer happiness |
| topic | Organizational culture Happiness management Corporate social responsibilities Consumer happiness Pakistan |
| url | https://doi.org/10.1186/s40359-025-02905-8 |
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