Unpacking the impact of organizational culture and CSR on happiness management: effects on consumer happiness

Unpacking the impact of organizational culture and CSR on happiness management: effects on consumer happiness

Abstract Purpose The current research examines corporate social responsibility (CSR) as a mechanism between organizational culture and happiness management. Further, it identifies the relationship between happiness management and consumer happiness. Methods The empirical study uses the partial least...

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Bibliographic Details
Main Authors: Faiza Manzoor, Longbao Wei, Muhammad Asif, Mahwish Siraj
Format: Article
Language:English
Published: BMC 2025-06-01
Series:BMC Psychology
Subjects:
Organizational culture
Happiness management
Corporate social responsibilities
Consumer happiness
Pakistan
Online Access:https://doi.org/10.1186/s40359-025-02905-8
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https://doi.org/10.1186/s40359-025-02905-8

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