Consumer adoption of food blockchain traceability: insights from integrating TAM and TR models
The primary application of blockchain technology in the food supply chain is the development of a food traceability system that enhances transparency and accountability. The adoption of food blockchain traceability systems depends on consumer engagement and support at retail endpoints. This study in...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Frontiers Media S.A.
2025-03-01
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| Series: | Frontiers in Sustainable Food Systems |
| Subjects: | |
| Online Access: | https://www.frontiersin.org/articles/10.3389/fsufs.2025.1515188/full |
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