Formation of the demand for contraceptives using the Van Westendorp method based on establishing consumer value

One of the main indicators of the consumer value of a product is the price. Its controversial idealistic and materialistic basis is aimed at securing the interests of two opposites: producer-seller and buyer. Correctly made pricing decisions, taking into account the requirements of both players in t...

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Bibliographic Details
Main Author: T. V. Mahanova
Format: Article
Language:English
Published: Zaporizhzhia State Medical and Pharmaceutical University 2021-12-01
Series:Aktualʹnì Pitannâ Farmacevtičnoï ì Medičnoï Nauki ta Praktiki
Subjects:
Online Access:http://pharmed.zsmu.edu.ua/article/view/239753/243385
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