COMPREHENSIVE FRAMEWORK FOR SOCIAL MEDIA MARKETING (SMM) STRATEGY FOR EFFECTIVE BUSINESS ACTIVITY

COMPREHENSIVE FRAMEWORK FOR SOCIAL MEDIA MARKETING (SMM) STRATEGY FOR EFFECTIVE BUSINESS ACTIVITY

This study develops a comprehensive framework for social media marketing (SMM) strategies aimed at enhancing business effectiveness. It begins by examining the transformative role of digital technologies in reshaping business practices, particularly through SMM. A detailed review of the literature...

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Bibliographic Details
Main Authors: Iryna Chyrak, Viktor Koziuk, Evangelos Siskos, Konstantia Darvidou
Format: Article
Language:English
Published: FINTECH Alliance LLC 2024-12-01
Series:Соціально-економічні відносини в цифровому суспільстві
Subjects:
social media
social media marketing
SMM strategy
SMART
target audience
competitive benchmarking
Online Access:https://ser.net.ua/index.php/SER/article/view/584
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