Exploring the adoption of sustainable omni-channel grocery technologies among generation Z in Malaysia: the moderating role of risk mitigation for perishability
Abstract Advancements in technology have allowed businesses in Malaysia to shift from a multi-channel strategy to an omni-channel approach. Despite this change, there have been limited studies on Malaysian consumers' readiness to embrace omni-channel retailing, specifically grocery shopping. Mo...
Saved in:
| Main Authors: | , , , , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Springer
2025-04-01
|
| Series: | Discover Sustainability |
| Subjects: | |
| Online Access: | https://doi.org/10.1007/s43621-025-01191-z |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|