Exploring the adoption of sustainable omni-channel grocery technologies among generation Z in Malaysia: the moderating role of risk mitigation for perishability

Exploring the adoption of sustainable omni-channel grocery technologies among generation Z in Malaysia: the moderating role of risk mitigation for perishability

Abstract Advancements in technology have allowed businesses in Malaysia to shift from a multi-channel strategy to an omni-channel approach. Despite this change, there have been limited studies on Malaysian consumers' readiness to embrace omni-channel retailing, specifically grocery shopping. Mo...

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Bibliographic Details
Main Authors: Nornajihah Nadia Hasbullah, Ag Kaifah Riyard Kiflee, Hainnuraqma Rahim, Fathimath Zaina Shahid, Saiful Anwar, K. K. Ramachandran
Format: Article
Language:English
Published: Springer 2025-04-01
Series:Discover Sustainability
Subjects:
Omni-channel
Sustainable grocery shopping
Technology adoption
UTAUT2
Risk mitigation
Generation Z
Online Access:https://doi.org/10.1007/s43621-025-01191-z
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https://doi.org/10.1007/s43621-025-01191-z

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